The Mods Optical Revolution

A unique gem has recently emerged on Bury New Road, Whitefield. MODS Optical, the brainchild of Hayley Smith, a dispensing optician with over two decades of experience, is redefining the way we view eyewear. Her concept emerged during the challenges of Covid, and initially took shape as a mobile business. By October 2023, Hayley’s vision had materialised into a vibrant studio, welcoming clients to experience eyewear like never before. Her approach to eye care is personal. She dedicates her time and expertise to ensure that each client receives service that’s tailored just for them. “It’s not just about vision correction; it’s about enhancing one’s personality through eyewear. I don’t play by the rules of what is traditionally suggested for face shapes,” Hayley explained to Your Local BURY “I love to match frames to people’s personalities. The more colour the better.”

This philosophy sets MODS Optical apart, inviting clients to express themselves boldly and colourfully. Clients are encouraged to bring their prescriptions and let Hayley handle the rest. From the moment they step into her studio, they’re greeted not just by the promise of expert care, but by the warmth of an always-on kettle – a symbol of her commitment to making everyone feel at home.

Hayley’s passion extends beyond the traditional, venturing into the creative and fashion-forward. She collaborates with many designers and goes to great lengths to source European eyewear that’s as unique as her clientele. A recent highlight was an event featuring sustainable wooden frames, customisable to the client’s liking, right down to personal messages. But Hayley’s work is more than just fitting glasses. “As someone who grew up lacking confidence, I find great joy in helping others bring out their personality by experimenting with shapes and colour,” she says. “An amazing pair of glasses can transform your life!” At MODS Optical, the vision is clear: eyewear is not just a necessity but a gateway to expressing your true self.

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The Mods Optical Revolution

A unique gem has recently emerged on Bury New Road, Whitefield. MODS Optical, the brainchild of Hayley Smith, a dispensing optician with over two decades