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Gerald’s Ladies Outerwear

geralds-ladies-outerwear

Gerald Yaffe started his business selling quality ladies coats and jackets 50 years ago, and now son Michael runs the successful stall on Bury Market.

Michael said, “My dad was a really popular character and worked on the stall into his eighties, right up until he sadly passed away three years ago”.

IMG_2509Even though Gerald is sorely missed on the market, Michael has followed in his footsteps and continues to attract customers from far and wide by focusing on high quality, mainly British made coats.

Michael added, “Customers find the fit of our garments really great and tell us that the High street stores don’t have what they want. We also deliver locally to customers if we haven’t had their size or colour in stock.”

“I think we’re remaining popular against on-line competition due to the fact that shoppers like to come and try the coats on and see if it looks and feels right, which they can’t do on the internet. I much prefer to spend time with a customer and make sure they’re 100% happy before they purchase.”

As for future plans, Michael is hoping the business can continue for another 50 years – but run by a younger generation in the family. Long may it continue!

Gerald’s Ladies Outerwear is located at
1 Georgina Block. Open on Market days;
Wednesday, Friday and Saturday
.

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