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A former ‘Miss Bury’ beauty queen has launched a sports marketing company, working alongside businesses to negotiate competitive sponsorships with professional football clubs. Managing Director, Cherrelle Slater worked as a commercial and partnership manager for various football clubs and felt that sponsors had quite often misplaced their advertising and chosen unsuitable deals. Cherrelle told us, “Generic branding alone had not worked for some of the businesses like it had for much bigger corporate entities. Having their logo up was very appealing, but they had not received the interest they had expected from a simple logo pitch-side.” Rather than selling pointless advertising Cherrelle researched each new business as they came on board and identified their target market and how they could get the best results possible and developing an exclusive partnership scheme. With almost 90% renewals this has proved hugely beneficial for both the clubs and the businesses. Cherrelle added, “Sponsoring your local football club can give your business credibility and be greatly beneficial for businesses of any size. We have placed some fantastic marketing campaigns nationally from £500 up to 6 figures and have access to almost any demographic including our local clubs Prestwich Heys and Bury FC.”

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